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What is Tumblr? How does it work? How to get started on the platform? Is there any shortcut to finding your way around the site? Any Tumblr tips to give you a boost start? Well, you might have many of these questions, especially if you are new to the site.

Tumblr is a site loved by many, but if you are new to the site, there are a few things you should know to kickstart your Tumblr journey. In this article, we will walk you through everything you need to know about the social networking site and how you can make the most of it.

What is Tumblr?

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Tumblr is a social media platform popular for microblogging. The platform gained traction in its initial years and currently hosts around 540 million blogs . It is a mixture of Facebook , Twitter, and WordPress , allowing you to share texts, videos, GIFs, audios, etc. with your followers.

With its popularity, it has attracted A-list celebrities, content creators as well as bloggers. What makes Tumblr different from other social networking platforms is that it is relatively free form in nature and allows its users to customize much of their pages.

Users can read, write, see videos, listen to audio, chat about different topics, or participate in discussions. Another important thing to know about Tumblr is that the range of topics is wide; users can openly discuss anything from social issues to adult content, which is why it is blocked in China, Iran, Kazakhstan, and briefly, Indonesia.

A Snippet of Tumblr’s Beginnings:

Tumblr was founded in 2007 as microblogging and social networking site by David Carp and Marco Arment. Karp was a web designer with his own software consulting company Davisville.

David had been interested in tumblelogs for quite some time. He was waiting for an existing platform to release a tumble-blogging site but eventually decided to create one himself. In 2006 during a two-week gap between contracts, he started developing the site with Chief Technical Officer (CTO) Marco Arment.

Within the first two weeks of the launch, Tumblr gained 75,000 users and has continued to grow ever since. Arment left Tumblr shortly after to fully concentrate on Instapaper , a social bookmarking service. In 2015, Tumblr was purchased by Yahoo at $1.1 billion while Karp continued to serve as social media CEO.

Karp eventually left the company in 2017. Although Tumblr has seen its fair share of ups and downs, it continues to stand strong, especially in the U.S. with about 29.4 million users, making up around 47% of its total traffic .

Tumblr Tips:

Tumblr is a powerful networking site with great potential for increasing engagement, generating leads, and increasing traffic. With ample knowledge of the site’s working and a few tips up your sleeve, you can master content creation and make the most of the site.

Below is a list of tips and tricks that can help you get the most from the site.

1. Customize Your Page:

Your Tumblr profile represents your brand, as such, it should convey the feel, and the message of your brand. fortunately, Tumblr offers a horde of options for customizing your page. You can personalize your page with various themes to reflect your brand’s vision.

You can use Tumblr’s free and premium themes to customize your page. Although the latter offers advanced options, there are tons of free themes that you can work with.

To customize your page, follow the following steps:

  • Find “untitled” under your username and move your cursor to it. You will see “Edit Appearance”, clicking on it will show you the outlook of your page, as visible to others.
  • Here you can the profile pic, avatar, etc.
  • Find “Theme” at the bottom of the page where you will see a collection of themes, free and premium.
  • You can choose any theme of your liking, get a preview to see how it looks, and “Install” it if it suits your requirements.

Besides Tumblr’s own themes, you can also implement custom CSS and HTML codes with the help of a professional. Customization will give your page a more personalized feel and attract more attention.

2. Narrow down Your Niche:

There are hundreds and thousands of posts created on Tumblr every day. To make your mark in the sea of the content generated daily, you must create content that separates you from the rest.

There are 1644 posts created on Tumblr in one second but only a few of them can attract traffic, most of them get drowned in the overwhelming number of posts. To make sure your blog is attractive enough, narrow down your niche.

Specific topics garner more attention since they serve a purpose and target a specific group of people. The targeted content you create will attract audiences who will not only be interested in the topic but will also be drawn to the products and services you offer.

3. Stay Active:

If you want to establish your name via a social media site, you will have to be active for most of the day. You have to build traction by posting frequently and engaging with the audience. Like Twitter, for example, you can post multiple times during one day-just make sure that your content is meaningful and relevant.

Staying active is not limited to posts only, you have to engage with your others as much as possible respond as quickly as you can, and like and reblog others’ posts as well.

When you first start with Tumblr, you might have a load of things to share or a variety of content in stock but once you run out of your saved stock, and post nothing for a while, the other users will lose interest in your page and might leave it altogether.

So rather than publishing everything at once or too frequently, ensure you have enough stock for the next few days and keep creating content for the future. Find a balance that suits your timetable and works for you best.

4. Use Hashtags Wisely:

Like other social networking sites, hashtags are an important feature of Tumblr. These hashtags make you more discoverable and help you organize the content on your page. With the help of these tags, you can categorize your content and make it more visible to the users.

Users use tags to search for relevant content, so having the right tag on your post can make you more visible to the audience and help you acquire more followers.

Although using targeted hashtags is encouraged, make sure to add general ones too. Also, just as you cannot post too much at a time, you cannot add too many hashtags. Too many hashtags make you look desperate for attention and give a bad impression to the visitors.

5. Use Mass Post Editor:

Often you want to change something in all the posts you have ever created, the task can be challenging if you start doing it one by one. Tumblr, fortunately, offers a feature through which you can mass edit all your posts at once.

Tumblr’s Mass Post Editor, found in the right sidebar in the dashboard, shows you all your posts by month. You can use the feature to select multiple posts at once and add or edit tags in all of them. You can also delete them all at once.

6. Tumblr Tips:

This tip is for tipping. Yes, you read that right. Tumblr has recently launched a tipping feature, “Tumblr Tips ” that allows you to tip the content creator of your choice. All you have to do is to click on the tab “Tip” on the post of your choice and tip as much as you want.

You can tip up to $100 to your favorite content creator. You can do this anonymously or send a message and see who else has tipped the same post. The only downside to this feature is that it is currently only available in the U.S., but it will soon be extended to the whole world. Till then, fingers crossed.

7. Schedule Posts for Publication:

Remember we said staying active is crucial if you want to maintain your page and increase your popularity, well, rather than staying active every day all the time, you can schedule queue posts to make this easier for yourself.

You have two options in this regard: queue and schedule. With scheduling , you can specify the date and time when you want to publish the post.

On the other hand, Queue is a list of posts scheduled to go live at preset intervals. It allows you to specify the number of posts published in a day and the time interval you want them to be posted.

So, rather than publishing all the posts at once, you can publish at timed intervals. Instead of spamming your followers with a bunch of posts all at once, you can publish them in a more organized, timely manner, ultimately leaving a good impression.

8. Choose Post Format Correctly:

Whenever you create a post, Tumblr gives you seven categories of post formats to choose from. Now, choosing the right format is of utmost importance because the type of format you choose determines how it is displayed. Tumblr relies on the format chosen to display the post in a particular manner.

The seven formats are video, text, quote, link, chat , audio , and photo. Although this is a very basic tip, the slightest error in this regard can change the way a user sees your content so choose wisely.

9. Use Keyboard Shortcuts:

Make your life easier with keyboard shortcuts. Instead of scrolling with your mouse, you can use these shortcuts to navigate through your dashboard. It will save both, your time and effort, increasing your efficiency and making you more productive.

Here are a few keyboard shortcuts to know:

  • J: Scroll forward
  • K: Scroll backward
  • L: Like the current post
  • N: See the number of notes
  • Space: View photoset in a lightbox or start playing a video post
  • Z + Tab: Switch between Dashboard and blog quickly
  • Shift + E: Add a post to your queue
  • Shift + R: Rewrite a post
  • Z + C: Create a new post

10. Understand Your Target Audience and Create Content Accordingly:

As soon as you start posting content and receive feedback, you will be able to identify the kind that interests your audience most. A few experiences will guide your future decisions.

Identify the optimum time for posting, the type of content that is more likely to attract people, and use the data and numbers to make the most of it. Optimize your content accordingly by, for example, scheduling posts at a specific time, adding pictures or videos, etc.

The more engaging your content is the better its prospects will be.

There are tons of other tips and tricks we would like to cover, but those above ten will be the most beneficial for the beginners out there. Which tip did you find the most helpful, let us know by writing to us here.

Good luck!

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The post 10 Most Uncommon Tumblr Tips To Know In 2022 appeared first on Productivity Land .

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