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CRM stands for Customer Relationship Management. CRM is basically various strategies that you can use to manage the relationship of your company with your customers or potential customers. You can use CRM to automate business processes.

A transformation is successful when a business process is well thought out and the reason for the business automation strategy is identified like where it is needed and why it is needed. It also tells us about how successful it will be. You will have to evaluate the strategies that are fluid and iterative against your BPA and then create your business and automation goals and achievements.

Here are further details about the CRM system for Business Processes Automation.

1. Knowledge About Your Business

Having knowledge is the first and foremost thing that is Required.

By knowing where and how you can automate data and how will it pass between points and will inform which software or tools you can use for the best effect, you will know, Uniqueness is found in every organization. It will inform which software or tools you can use for the best effect.

The going with exhibits that a cycle is a magnificent opportunity for computerization:

  • Across the organization, consistency is required.
  • The process can be repeated.
  • The process has to be error-free, completely.

You have to Outline your business goals and need to know what will work best for you.

The following are a couple of occurrences of how business process robotization has an impact across various divisions and capacities:


You can simplify your accounts payable process which can be streamlined from days to minutes. It can be as simple as:

  • A vendor will be able to fill out and complete an electronic form.
  • Routing of documents will be automatic
  • Information is stored in an easily searchable, secure electronic repository

Services for Customers

If there are certain keywords and they show up in a chat or an email, the automation of your computer will let your customer service team know so they can quickly reach out with a relevant automated reply. You are also able to remove some of the tasks from their list that they have to do depending upon requirements. For example, creating automated responses on chatbots for a list of frequently asked questions.

Taking HR on Board

When you are onboarding new hires and you spend a lot of time screening every candidate manually, you waste a lot of time and energy in doing so. With BPA automation you can save it. For instance, the necessary paperwork can be done in 15 minutes which will include:

  • Sending documents & forms to candidates.
  • Routing of documents to the archives and team with automation.
  • Informing all the stakeholders about the completion of onboarding.

Use Social Platforms for Marketing

Rather than physically transferring individual posts across different stages, BPA programming lets you curate content and timetable posts in mass, ahead of time.

Management of Customer Relationships

Wouldn’t it be great for you if you get to be able to track the engagement of your customers with your company? BPA makes it possible for you to do so. Doing so saves you from committing the mistake of sending the same email or newsletter to the same customer twice.

2. Identification

The 2nd most important thing is the identification of the tasks and coming up with a list and then moving forward. You need to know which places you can automate in your business; you need to identify every department thoroughly. If you have the automation going on then you have to review every single department and check if they are optimized or not, if moving to business processes automation has made a difference and opened new opportunities or not. Then you will know exactly what is going on and after mapping, you will get the answer of your why, when, where, and what. For instance, where the data is being transferred, what data is being transferred, how is it happening, and where is it needed.

Use a process map to identify such tasks that can be automated within your organization

3. Select the Right Tool

Before you move towards automation, you need to know about the right tool. You need to consider the following things in your mind while looking for the right tool.

  • It should be simple to use and easy to understand. For instance, SolveXia has training resources that come with a library or processes. In this, you will get a step by step guidance and you will be able to follow the steps easily.
  • It should be scalable and has flexibility.
  • It should integrate with the existing tool stack . You have to make sure that the tool is able to pull data from existing tools to work seamlessly with the information your business already stores.
  • This will help you a lot in securing and storing information centrally in case anyone needs information, they will be able to pull insights and reap the benefits of the system’s workings.

4. Changes in Management

Here is what you need to know:

  • You have to set up tutorials and training for the staff, especially the ones who will have to work in the tech department most of the time.
  • You will have to create a system that you can manage and change whenever you would like to.
  • You will have to take your team on board and share stuff with them.
  • You will have to provide various training sessions to educate them further.

5. Measuring and Monitoring

As your business changes, these tools also change and they are not static, so you have to keep monitoring and managing the KPIs and make adjustments as required.

Wrapping It Up!

Know you know how you can Automate Business Processes using CRM . You just have to know the right technique and information about it and then you are good to go. There are many latest automated tasks mentioned in this article. The question is: Are you able to do so with your current automation? If not, then you need to upgrade.

The post 5 Ways How CRM Can Automate Business Processes appeared first on Productivity Land .

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