The value you add to your blog to satisfy users’ queries is what makes you rank in Google. Your contents work as bait for your audience. If you successfully serve your audience’s needs, you have performed well.
Given the cut-throat competition, how do you excel among the millions like you who want to be seen? Of course, by offering what others don’t do. And for that, you need a well-laid-out strategy for writing something unique.
You can’t be writing anything and everything, else it would be like shooting an arrow in the dark without a target. Hence, you need to plan, strategize, and execute according to your strategy to get that desired result.
Here in this piece, we will guide you on how you can create a winning blog post strategy.
8 Steps to Create Winning Blog Post Strategy
So, let’s jump straight into this guide to create the best content for your website. Here they are.
1. Define the USP of Your Blog
Before you begin anything, you need to set your goals first. When you set your goals, you make it clear to your audience what your USP (unique selling point) is and what sets you apart from the hustle.
To be more specific, it is to define your blog’s topic and purpose clearly, i.e., your niche. You should choose your niche so that it can cover an entire range of things about it and also show the expertise in which you are writing.
After you have laid down a clear and precise definition of your business, the rest follows automatically. From researching your audience to keyword research to creating your content calendar, everything falls in line after setting your goals.
2. Research Your Targeted Audience
Once you are clear with what you are going to offer, you must know who you are going to offer, i.e., your audience.
Know about your audience from research using tools. By applying Traffic Analytics tools , you can track on-site user behavior and discover user preferences.
So knowing your audience implies:
- Who are they?
- How old are they?
- How will they be consuming your content?
- What types of content do they respond well to?
- What other business/content do they engage well in?
3. Research Your Competitors
Competitor strategy analysis is a priceless mine for blog post guidance. The type of information that works for them, the keywords that drive traffic, the strategies that have been useful to them, and where they miss the mark are all revealed
There can be two types of competitors:
- Business Competitors: These are the businesses on the internet that provide the same or similar products and services as your business.
- Content Competitors: Some sites may not be offering the same things as you but they post about the same topics as you; these are called content competitors. These are your organic competitors on the search engine results page.
4. Do Thorough Keyword Research
Keywords are the daily bread of your content. Keyword researching is basically finding out what words people are typing into the search engine when they search for your niche.
Here’s a step-by-step guide on keyword research.
- Write down seed keywords. These are related to what your business is and what it does. For example, if you are a pet store, the keywords will look like this:
- Dog food
- Flea and tick shampoo
- Cat litter
- Based on these words, find out what matching terms are often searched on Google. The stronger your keyword search is, the better your topical map and content calendar will be.
5. Create a Content Calendar
Creating proper SEO (search engine optimized) titles is an essential part of content creation. This is one of the most significant parts of your blog content strategy . It is where you compile all your keywords (primary and secondary) in sequential order.
The next thing is to assign proper dates when you are going to complete the writing of these titles. Make sure that you complete writing the articles without failing the deadlines as per mentioned in your content calendar.
6. Determine How Frequently You Will Write Your Blog
The success of your blog depends on regularity. The more regular you are with your publishing, the more crawlable your business will be and indexed in Google. Google will find that you are pretty regular with your unique content and, thus, pave the way for ranking in search queries; of course, other things do count, but this one is important.
7. Write Compelling and Valuable Content
Your content is the heart and soul of your business. You make yourself known to your audience through your content. One post should talk about one specific idea, giving all the details that your audience does not have to look at anywhere else.
You hook your audience with your content. If you don’t appeal to them, they won’t visit you next time. Write short and simple sentences with relatable pictures. It should be such that even a 5-grade student can understand. Basically, it should include all the relevant facts and information.
Overall, your content should be such that your first-time reader should become a subscriber, and for your existing audience, your post should appeal to them to share it with others.
And if you aren’t quite sure about your grammatical and writing skills, you may buy some of the AI writing tools and grammar-fixing software .
8. Promote Your Blog
Your business isn’t successful yet if you haven’t developed a social media strategy. For your business to grow, you need to make a continuous presence on the social media platform. It could be anything from Instagram, Facebook, Twitter, YouTube, or even LinkedIn.
Other than this, other technical methods to promote your business include creating external links, also called outreach.
And if you aren’t well-versed with the technical aspects of search engine optimization but you want your business to be known, you could hire professional SEO services. They can help you achieve the success of your website, from blog creation to link building. One such popular SEO service provider is Forrest Webber .
If you have just kicked off the blogging business and have not yet developed the habit of going through everything with ease, it is better to write down the steps in detail.
It’s the best plan of action. You can always improvise and add more things as you keep learning through it. And once you are completely thorough with it, you won’t be in need of what to do next.