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Business process management (BPM) is, at its heart, a discipline to discover, document, analyze, audit, and optimize existing business processes. BPM can transform many key business processes like finance, human resources, banking, order fulfillment, and marketing (think infographics and social media). As a business owner, manager, or team leader, you could potentially use BPM to be more efficient and, ultimately, boost revenue results.

Here, Productivity Land explains why business process management (BPM) could benefit your business, big or small, and offers some tips on implementing it:

BPM can bring big benefits

Business process management, as the name suggests, is meant to make managing your processes easier. When leveraged effectively and applied to relevant processes, you automatically gain significant benefits. Some examples are below.

1. Use BPM for infographic marketing

Business Process Management is a great way to help with your marketing campaigns, such as infographic marketing. With the help of BPM, businesses can create and manage highly effective infographics quickly and easily. This includes setting up processes for creating content, optimizing images, designing visuals, and more. Additionally, with a generator specifically designed for infographics, you can try this out for yourself without having to be an expert in design or tech. Generators allow you to quickly build visually striking infographics that draw attention and add value to your brand.

2. Improving efficiency and productivity

BPM can automate tedious, manual tasks. Some practical automation examples are data entry, report generation, messaging, data management, order fulfillment, employee onboarding, and more. Furthermore, BPM standardizes workflows, meaning employees can make decisions faster, which boosts their productivity . Finally, BPM also allows managers to track the performance of processes, identify bottlenecks, and remove them. 

3. Reducing costs and waste

BPM saves money and reduces errors in several ways. With automation and efficiency, your work processes are faster, less redundant, and require less manual labor. Employees can make guided, standardized decisions, which reduces errors and, consequently, associated waste. Finally, you’re able to identify processes that are working effectively, the ones that need a tune-up, and the ones that should be taken out.

4. Better customer experience

Your customers are benefited directly and indirectly through BPM. As a side effect of applying BPM to various processes, you can serve customers faster and better. You can provide a higher quality product in a reduced time. Furthermore, you can apply BPM directly to customer-related processes. For instance, analyzing customer data, removing bottlenecks from the customer journey, and improving the performance of customer care teams.

5. Better communication and collaboration

Too many organizations have siloed departments that operate almost separately from each other. It’s difficult for managers to communicate processes effectively or collaborate on projects together. BPM reduces the complexity involved with the communication aspect, thanks to its real-time visualization and data-sharing capacities. Individual employees, teams, and systems can work seamlessly together.

How to implement BPM?

BPM is a well-documented methodology. Countless businesses apply it for various use cases – you can learn from them and attempt to replicate their successes. Even small businesses can implement BPM. Here are some suggestions on how to get started:

  • Follow the BPM process: BPM is a cyclical, ever-ongoing process. It’s simple to implement (in theory) – identify high-impact business processes, document what you’re doing, identify areas of improvement, design a powered-up process , implement, test, and repeat.
  • Carry out an extensive audit: Before you begin, you must carry out an extensive viability study of your new BPM undertaking. BPM projects often fail – you can learn from other companies mistakes and avoid repeating them. 
  • Get stakeholder buy-in: Buy-in from your employees, fellow managers, investors, and customers can reduce resistance around your new initiative and improve your chances of success.
  • Choose the right software solution: Carefully check any BPM software’s features, usability, reputation, cost, and level of customer support before implementing it.

Invest in a cybersecurity solution to protect valuable data

When implementing any technologically-intensive, data-driven initiative, you must think of the overall security of your systems . In other words, you need to take steps that will help protect company and customer data from thieves and hackers. Consider investing in a cybersecurity solution that safeguards your computers, USB drives, servers, networks, and mobile devices. Cybersecurity measures will improve your overall BPM, from customer experience to increasing productivity. Look for cost-effective solutions that are well-suited to your business needs.


BPM requires a significant amount of expertise to implement, and some experimentation to get right. Make sure you get your ducks in a row and conduct a viability audit before implementing it. The rewards will be worth it – 30-50 percent productivity gains, improved customer satisfaction by 30 percent, and an internal return rate of more than 15 percent. 

The post Business Process Management: From Infographic Marketing to Reducing Waste Costs appeared first on Productivity Land .

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