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TL; DR: The Decline of the Agile Brand — Food for Agile Thought #384

Welcome to the 384th edition of the Food for Agile Thought newsletter, shared with 45,437 (1) peers. This week, we listen to Brett Maytom and Michael Küsters on the decline of the Agile brand. Moreover, we explore whether Scrum is not only applied empiricism but also “some sort of natural pattern” before Seth Godin suggests tried and tested practices to help you maneuver complex projects, from “budgets are a tool, not a weapon” to “heroism is more fun but less reliable than good planning.” Moreover, we describe four effectiveness-impacting biases, from the urgency effect to the planning fallacy.

Then, we sketch a developer-friendly role model of a product manager, from demonstrating evident expertise to helping with the dirty work, which pairs well with Marty Cagan’s concept of roles of an empowered product team. Next, Teresa Torres and Hope Gurion discuss the responsibility of empowered product teams for their outcomes, while Lenny Rachitsky interviews Stanford University professor and author Christina Wodtke on how OKRs can help your team achieve better results.

Finally, we share a bunch of primers on user story mapping, planning poker and story points, and practical user research. Lastly, we ask: Can wisdom from the past still be relevant to today’s VUCA-determined world? Is there something like a Stoic Scrum Master?

Food for Agile Thought #384: The Decline of the Agile Brand, Product Managers Devs Don’t Hate, Product Core Competencies, Scrum a Natural Pattern? — Age-of-Product.com

(1) It is time to consolidate subscriptions: In addition to the email-based edition, there is also the LinkedIn-based newsletter edition with 8,000-plus subscribers.

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Hands-on Agile #50: The Product Community of Practice w/ Petra Wille

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🏆 The Tip of the Week: The Decline of the Agile Brand

Michael Küsters and Brett Maytom: #0075 – Brett Maytom and Michael Kusters – The agile brand has been destroyed by con men and clowns

🎙 In this podcast, Brett Maytom and Michael Küsters delve into their perspective on the state of the agile industry.

🍋 The Lemon of the Week

(via Medium): Why Scrum Never Works

Instinctively, The Cynical Manager chose anonymity to publish this article, claiming Scrum was invented “impose impossible goals on their unsuspecting workforce,” only to stray into failure patterns on the organizations’ side to support Scrum properly.

➿ Agile & Scrum

(via Medium): Scrum is a natural pattern

Francis Laleman believes that Scrum is not only applied empiricism but also “some sort of natural pattern.”

(via TechTello): 4 Cognitive Biases That Impacts Productivity

Vinita Bansal describes four effectiveness-impacting biases, from the urgency effect to the planning fallacy.

Seth Godin: Simple techniques for complex projects

Seth Godin suggests tried and tested practices to help you maneuver complex projects, from “budgets are a tool, not a weapon” to “heroism is more fun but less reliable than good planning.”

🎓 🖥 💯 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — March 28-29, 2023

Discover Scrum’s four success principles in this guaranteed official Scrum.org Advanced Scrum Master training class including the industry-recognized PSM II certification. The PSM II training class is designed as a live virtual class and will be offered in English.

Enjoy the benefits of an immersive class of two compact sessions with like-minded agile peers from 09:00 – 17:30 o’clock CEST:

Advanced Professional Scrum Master Online Training PSM II Certificate March 2023 — Berlin Product People GmbH — BER-99

Learn more: 🖥 💯 🇬🇧 Advanced Professional Scrum Master Online Training w/ PSM II Certificate — March 28-29, 2023 .

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🎯 Product

staysaasy: How to Be a [Product Manager] That Engineers Don’t Hate

Stay Saasy sketches a developer-friendly role model of a product manager, from demonstrating obvious expertise to helping with the dirty work.

Marty Cagan (via Silicon Valley Product Group): Product Core Competencies

Marty Cagan sketches the roles of an empowered product team.

Teresa Torres and Hope Gurion: 📺 Building a Culture of Accountability for Empowered Product Teams

Does autonomy without accountability equal anarchy? In this video, Teresa Torres and Hope Gurion discuss the responsibility of empowered product teams for their outcomes.

📯 The Stoic Scrum Master — Making Your Scrum Work (30)

Can wisdom from the past still be relevant to today’s VUCA-determined world? I started reading Marcus Aurelius’ Meditations some time ago and found it intriguing; maybe it applies to “Agile?” In other words: is there something like a Stoic Scrum Master?

If I understand Stoicism correctly, it is about living a life of virtue, which comprises wisdom, justice, courage, and moderation. (All of those can be further subdivided, see Stoic Ethics .) For whatever reason, I felt reminded of Scrum Values and thought: could it be that the first principles of “agile” haven’t been defined by the Agile Manifesto but by “Zeno of Citium in Athens in the early 3rd century BCE ?”

So, I embarked on a fun exercise of asking our beloved LLM to create an essay that applies Stoicism to Scrum, notably the Stoic Scrum Master.

The Stoic Scrum Master — Making Your Scrum Work #30 — Age-of-Product.com

👉 Learn more: The Stoic Scrum Master — Making Your Scrum Work (30)

🛠 Concepts, Tools & Measuring

Lenny Rachitsky and Christina Wodtke: 🎙 The ultimate guide to OKRs

Lenny Rachitsky interviews Stanford University professor and author Christina Wodtke on how OKRs can help your team achieve better results.

Mike Cohn: How to Create a Story Map When Writing User Stories

Mike Cohn created a simple-to-understand primer for user story mapping.

(via Parabol Focus): Story Points: The Complete Guide & FAQ

Parabol created a primer on planning poker and story points.

🎶 Encore

Paul Boag (via Smashing Magazine): A Pragmatist’s Guide To Lean User Research

Paul Boag points to some practical approaches to user research.


📅 Scrum Training & Event Schedule

You can secure your seat for Scrum training classes, workshops, and meetups directly by following the corresponding link in the table below:

Date Class and Language City Price
🖥 💯 🇩🇪 March 20-21, 2023 GUARANTEED: Professional Agile Leadership Essentials Training (PAL I; German; Live Virtual Class) Live Virtual Class €1.299 incl. 19% VAT
🖥 💯 🇬🇧 March 23, 2023 GUARANTEED: Professional Scrum Facilitation Skills Training (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 💯 🇬🇧 March 28-29, 2023 GUARANTEED: Professional Scrum Master (Advanced) Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 April 5, 2023 GUARANTEED: Hands-on Agile #50: The Product Community of Practice w/ Petra Wille (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 💯 🇩🇪 April 18-21, 2023 GUARANTEED: Professional Scrum Master (Advanced) Training (PSM II; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 April 25-28, 2023 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 💯 🇬🇧 May 4, 2023 GUARANTEED: Hands-on Agile EXTRA: How Elon Musk Would Run YOUR Business with Joe Justice (English; Live Virtual Meetup) Live Virtual Meetup FREE
🖥 🇩🇪 May 9-10, 2023 Professional Scrum Master Training (PSM I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇬🇧 May 16, 2023 Professional Scrum Facilitation Skills Training (PSFS; English; Live Virtual Class) Live Virtual Class €749 incl. 19% VAT
🖥 🇩🇪 May 23-24, 2023 Advanced Professional Scrum Product Owner Training (PSPO II; German; Live Virtual Class) Live Virtual Class €1.399 incl. 19% VAT
🖥 🇬🇧 May 30-31, 2023 Professional Scrum Master (Advanced) Training (PSM II; English; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 June 13-16, 2023 Professional Scrum Product Owner Training (PSPO I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 June 21-22, 2023 Professional Scrum Master Training (PSM I; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT
🖥 🇩🇪 June 27-30, 2023 Professional Scrum Master (Advanced) Training (PSM II; German; Live Virtual Class) Live Virtual Class €1.189 incl. 19% VAT

See all upcoming classes here .

Professional Scrum Trainer Stefan Wolpers

You can book your seat for the training directly by following the corresponding links to the ticket shop. If the procurement process of your organization requires a different purchasing process, please contact Berlin Product People GmbH directly.

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Help your team to learn about the decline of the Agile brand by pointing them to the free Scrum Anti-Patterns Guide :

Download the free Scrum Anti-Patterns Guide by PST Stefan Wolpers — 160 ways to improve as a Scrum Team — Age-of-Product.com

🗞️ Last Week’s Food for Agile Thought Edition

Read more: Food for Agile Thought #383: Building Products without Value, Developers Talking to Customers, Marty Cagan’s Product Model, Roadmap Questionnaire

The post Food for Agile Thought #384: The Decline of the Agile Brand, Product Managers Devs Don’t Hate, Product Core Competencies, Scrum a Natural Pattern? appeared first on Age-of-Product.com .

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