In today’s fast-paced digital era, the power of visual storytelling cannot be underestimated. From captivating commercials to engaging social media content, videos have become essential for conveying your messages and ideas. The global video editing software market size is projected to reach $3245 million by 2030—exhibiting a CAGR of 5.6% during 2022-2030.
However, bringing your ideas to life in the form of professional videos is a challenging task—especially if you need more technical expertise or resources. That’s where creative tools come to the rescue.
Creative tools will simplify the process and empower you to bring your vision to life. These creative tools offer many features and functionalities that enable even novices to craft visually stunning videos. The possibilities are endless, from intuitive video editing software to sophisticated animation tools.
Moreover, these tools go beyond basic editing and provide advanced options like color grading, audio mixing, and 3D modeling, allowing you to elevate your videos to the next level. With the right tools, you will be able to create videos that rival the quality of industry professionals, helping you stand out in a crowded digital landscape.
Let us walk you through some of the most remarkable creative tools to help you transform your ideas into professional videos. Whether you’re a professional or a novice, these tools will ensure a range of features and functionalities to suit your needs.
8 creative tools to transform ideas into stunning professional videos
Incorporating video into your marketing strategy is essential. It provides a captivating and interactive way to effectively convey your message through and capture your audience’s attention. You will be able to use video to narrate stories and showcase products/services—which builds trust and leads to increased conversions and business growth.
Here are some of the top video editing tools to make things easier for you. These tools will simplify creating your videos and save you money.
Synthesia is an innovative video creation platform that transforms the video production process. It employs advanced technology that enables users to create real and polished videos using artificial intelligence and deep learning algorithms.
Synthesia—a top AI video creation platform, will enable you to create high-quality videos in just 15 minutes using advanced tools and transform your text into speech in over 120 languages. You have the choice to choose from a diverse selection of 125+ AI Avatars. Best of all—you don’t need any equipment or editing skills to use this platform.
With this top software for video presentation , you will get various editing features, including a web-based app accessible in your browser and an intuitive interface suitable for novices to update your videos with a single click.
One thing that makes Synthesia special is its ability to sync an actor’s lip movements with any script or voiceover. The platform uses AI technology to analyze the script or voiceover and create accurate mouth movements that perfectly match spoken words.
- For personal users—$30 per month or $300 annually
- For enterprises—Price based on the number of seats.
Canva enables you to create visually stunning and professional designs with ease. Whether you need to design social media graphics, presentations, posters, banners , logos, or custom invitations, Canva provides a wide range of customizable templates and tools to bring your ideas to life.
Canva has a simple and easy-to-use interface that allows users to drag and drop elements like text, images, shapes, and icons. It also has a wide range of stock photos—fonts, and graphics to choose from, making it easy for users to enhance their designs with a variety of resources.
The key features of Canva include:
- An intuitive interface for easy design creation
- A huge collection of templates for different design uses
- A large number of font, visual, and customization options
- Collaboration tools for effective teamwork and workflow
- The ability to export designs in several formats for various platforms
- Canva free—Free
- Canva Pro—$12.99 to 119.99
Users of Magisto are able to choose from a variety of expert templates, themes, and styles to give their videos a polished and eye-catching look. Automatic cutting, stabilization, and improvement of footage are made possible by AI-powered editing capabilities—producing videos of a professional caliber. Users will be able to improve storytelling and draw viewers in by adding music, subtitles, and transitions.
With Magisto’s multi-platform editing capabilities—users will be able to edit videos on various devices easily. Once the editing is finished, the program provides easy ways to upload videos to social networking sites or download them for offline viewing.
Magisto is a great video editing application that combines powerful AI technology with convenient features to enable users to make beautiful movies for personal, professional, or marketing needs.
- $20 per month (for 60 videos) billed annually
- $12 per month (for 120 videos) billed annually
- $65 per month (for 500 videos) billed annually
Headliner Video Editor is a powerful and intuitive tool designed to make video editing accessible to all.
Headliner Video key features include:
- To create professional-looking videos effortlessly
- Provides various options for editing videos, such as trimming and cropping
- Provides the option of adding text and captions, applying filters and effects
- Offers the option of incorporating music or voiceovers
- Provides templates and presets to streamline the editing process
To unlock the full potential of Headliner—users will be asked to subscribe to the premium version, which includes access to advanced editing features, a vast library of royalty-free media assets, and priority customer support.
- $14.99 per month.
Quik by GoPro is a popular app that offers a range of impressive features for effortless video editing.
Here are four key features that make Quik stand out:
- Utilizes intelligent algorithms to analyze your footage and automatically create stunning videos with the best moments and transitions
- Provides a variety of customizable templates, filters, and effects to personalize your videos and give them a professional touch
- Allows users to add music from their library or choose from a vast collection of pre-selected tracks to enhance the mood and atmosphere of their videos
- Control over the speed of your footage, allowing you to create slow-motion or fast-motion effects effortlessly
Once you’ve completed your masterpiece, Quik lets you share your videos directly to social media platforms or save them to your device.
- Quik provides a free basic plan on iOS and Android devices.
- A premium subscription is $1.99 per month or $9.99 per year.
Typito is a powerful video editor that simplifies the creation of captivating videos. Typito is an online video editor that lets you drag and drop elements to create your videos. It has a great free plan and a standout feature to add a branded banner to your videos. This helps your audience easily identify your content on social media .
Here are some key features that make Typito stand out:
- Offers a wide range of customizable templates—allowing you to create professional videos effortlessly. Pick from various themes and styles to match your content
- Enhance your videos with text overlays, lower thirds, logos, and dynamic graphics with various fonts, colors, and animation options on Typito
- Collaborate with team members to edit or review your projects. Share your videos directly on social media platforms
- Solo—$15 per month billed annually
- Pro—$29 per month billed annually
Hyperlapse video editor will enable users to enhance and customize their creations with various features. The editor has advanced stabilization algorithms that eliminate shaky footage, providing a seamless viewing experience. Users will also be able to adjust the speed of their hyper-lapse videos, condensing hours or days of footage into just a few seconds.
Instagram’s created app Hyperlapse helps to shorten videos into quick, high-speed clips. With Hyperlapse, you will be able to choose from different speeds and see the duration of the Hyperlapse video for each speed compared to the actual video length in real time.
- Free on the iOS platform
iMovie is a popular video editing tool developed by Apple Inc. It provides a user-friendly interface and a range of power-packed features that make it suitable for both beginners and intermediate video editors.
iMovie is a software that enables users to import, edit, and organize video clips. It offers a variety of features, such as adding transitions, effects, and titles, and also allows users to create a movie trailer that looks professional. Additionally, it provides basic audio editing features and has the ability to share edited videos on different platforms with ease.
iMovie offers an intuitive and convenient video editing experience for Mac and iOS users.
- Free for iOS and macOS
Creative tools to elevate your video editing skills
Having access to creative tools is essential for transforming ideas into professional videos. Tools with intuitive interfaces and powerful features enable you to unleash your ideas and bring your vision to life.
By utilizing these tools effectively, you will be able to elevate your videos to a professional level, capturing audiences’ attention and making a lasting impact. Download one of these editing apps today and get started with your video edits.
Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to ping him on LinkedIn .
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