by Steve Parker | Apr 14, 2023 | audience, Customer Resource Management, idea generation, ideas, startup, Strategy
In today’s fast-paced business world, startups have become the cornerstone of innovation and disruption. When it comes to launching a successful startup, the ability to pitch your idea effectively can make all the difference. A well-crafted pitch not only helps...
by Steve Parker | Feb 3, 2023 | audience, Brand Development, branding, Marketing
A brand is not just an eye-catching logo. This very concept is somewhat elusive, or as David Ogilvy put it, “It’s the intangible sum of a product’s attributes, its name, packaging, and price, its history, reputation, and the way it is advertised.” But a brand is also...
