by Steve Parker | Feb 23, 2023 | Brand Development, branding, Marketing
Brand innovation is something only a few businesses can achieve. It involves the willingness to change and adapt to trends and technologies while adding something special to the company. Branding is essential because it provides an accurate image of the company’s...
by Steve Parker | Feb 3, 2023 | audience, Brand Development, branding, Marketing
A brand is not just an eye-catching logo. This very concept is somewhat elusive, or as David Ogilvy put it, “It’s the intangible sum of a product’s attributes, its name, packaging, and price, its history, reputation, and the way it is advertised.” But a brand is also...
by Steve Parker | Jan 5, 2023 | Brand Development, Development, Web Hosting
When deciding on a web hosting service for your brand-new website, there are many factors to take into account. The price you pay usually depends on the hosting type; each has advantages and disadvantages. This article talks about the different options for hosting and...
by Steve Parker | Oct 6, 2022 | Brand Development, Marketing, Research, Resource Management
What factors influence a customer’s decision to pick a certain product over another? Why do certain companies have millions of followers while others are widely disliked? What separates brands that are super successful and those that are total failures? Now, these are...
by Steve Parker | Sep 4, 2020 | Brand Development, Business Marketing, Lists
Nowadays, long-term business success depends on your ability to build and maintain a strong brand identity, and a powerful brand presence in online and offline industries. Before you employ any of your sales, PR, or marketing campaigns, you need to put time and...