by Desmond Miles | Oct 24, 2023 | branding, Business Tips, Marketing, Productivity, Productivity Hacks
In today’s tech-driven and capitalist world, advertising constantly surrounds us, making it nearly impossible to escape its influence. In virtually every industry, the market is saturated with products and an abundance of brands and companies. Even large corporations...
by Steve Parker | Feb 23, 2023 | Brand Development, branding, Marketing
Brand innovation is something only a few businesses can achieve. It involves the willingness to change and adapt to trends and technologies while adding something special to the company. Branding is essential because it provides an accurate image of the company’s...
by Steve Parker | Feb 3, 2023 | audience, Brand Development, branding, Marketing
A brand is not just an eye-catching logo. This very concept is somewhat elusive, or as David Ogilvy put it, “It’s the intangible sum of a product’s attributes, its name, packaging, and price, its history, reputation, and the way it is advertised.” But a brand is also...