by Steve Parker | Feb 3, 2023 | audience, Brand Development, branding, Marketing
A brand is not just an eye-catching logo. This very concept is somewhat elusive, or as David Ogilvy put it, “It’s the intangible sum of a product’s attributes, its name, packaging, and price, its history, reputation, and the way it is advertised.” But a brand is also...
by Steve Parker | Jan 12, 2023 | Business Marketing, Content Marketing, digital marketing, inbound marketing, Marketing, Sales & Markting
Digital marketing is an important part of business today. It’s different from print and broadcast advertising, but it’s still very important. Digital marketing services help businesses build relationships with current customers and potential customers. This means you...
by Desmond Miles | Dec 23, 2022 | digital marketing, Marketing, plagiarism
If you are a content marketeer, you know how critically important is to handle Plagiarism on your website and in your overall digital marketing output. Handling plagiarism is important, no doubt about that, but first, we need to know about HOW plagiarism can spoil...
by Desmond Miles | Dec 22, 2022 | Marketing, Productivity Hacks, Social Media
Employing social media for business expansion has become crucially influential. The worldwide digital advertising and marketing industry is predicted to grow from $350 billion in 2020 to $786.2 billion by 2026. Although companies and marketers are pouring more time...
by Steve Parker | Dec 19, 2022 | AI, Artificial Intelligence, Marketing, sales technique
The highlights the following use cases of AI in marketing: Predictive analytics for market segmentation and customer engagement Automated content generation for marketing campaigns Automated chatbots for customer engagement Chatbot-driven lead generation The...
by Steve Parker | Dec 12, 2022 | digital marketing, Digital Projects, Marketing, Marketing 101, Productivity Hacks
If you’re like most businesses, you’re always on the lookout for ways to be more productive and get the most bang for your buck. And, in case you’re not aware, the same principle applies to your digital marketing! There’s no question that digital marketing is a...
